| Rancho Santa Margarita Ca, June 30, 2006 – The Dunlop Group, a diversified media and alternative energy company headed by OC entrepreneur Scott Dunlop, is pleased to announce that its television series, “The Real Housewives of Orange County” helped lead NBC/Bravo to its best second quarter performance ever.
Bravo set network records in the second quarter, delivering its highest second quarter performance in the history of the network for total day viewing among Adults 18-49 and 25-54, and achieving double-digit primetime increases across key demos. Bravo was the #1 cable entertainment network in 2005 for delivering advertisers a high concentration of affluent (HH $100K+) viewers in the Adults 18-49 and 25-54 demos. Bravo is again on course to maintain its status as the #1 upscale entertainment cable network on television for both demos, achieving cable’s highest concentration of viewership for 2Q06 among Adults 18-49 and 25-54 in affluent homes through May.
Dunlop’s THE REAL HOUSEWIVES OF ORANGE COUNTY averaged 503,000 P18-49 and 440,000 P25-54, up from year-ago time-period delivery by +47% in P18-49 and +26% in P25-54. The series finale on 5/2/06 averaged a 1.0 Household rating, 977,000 total viewers, 817,000 P18-49 and 743,000 P25-54. THE REAL HOUSEWIVES was up +290% with A18-34, +221% with A18-49, +375% with W18-34 and +288% with W18-49 compared to Bravo's primetime average during the second quarter of 2006.
The docu-soap television series, set in Coto de Caza chronicled the lives of five families. The series received tremendous national and international media attention. Series creator and Executive Producer, Scott Dunlop, a Coto resident and CEO of The Dunlop Group is in the process of planning season 2 of the series via their entertainment division, Dunlop Entertainment.
For more information, contact Scott Dunlop @ 949.709.7727